Virginia Tech Athletics is committed to excellence, both academically and athletically, and to the personal development of our student. In the spirit of Ut Prosim, we stand strong together to serve and represent our university and community with integrity and respect.
As we enter a new chapter in our history, we do so with a refreshed brand identity that honors our visual past and positions us to attract and engage new student-athletes, faculty and supporters for the future.
In partnership with Nike, Virginia Tech Athletics refreshed its marks and colors to create a consistent look to one of the most recognized brands in all of college athletics.
Nike and Virginia Tech students-athletes, coaches, administrators and alumni collaborated on the brand evolution program for 18 months, gathering insights on key attributes of the university.
As part of the updated brand identity, all 22 Virginia Tech varsity sports will showcase consistent colors, logos, lettering and numerals. The change will expand to all sports beginning the fall of 2016. To ensure consistency across all sports, Virginia Tech will reinforce the primary VT logo that honors the tradition and creates distinction for the next generation.