VIRGINIA TECH ATHLETICS
VIRGINIA TECH ATHLETICS


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Mission

Virginia Tech Athletics is committed to excellence, both academically and athletically, and to the personal development of our student. In the spirit of Ut Prosim, we stand strong together to serve and represent our university and community with integrity and respect.

As we enter a new chapter in our history, we do so with a refreshed brand identity that honors our visual past and positions us to attract and engage new student-athletes, faculty and supporters for the future.

In partnership with Nike, Virginia Tech Athletics refreshed its marks and colors to create a consistent look to one of the most recognized brands in all of college athletics.

Nike and Virginia Tech students-athletes, coaches, administrators and alumni collaborated on the brand evolution program for 18 months, gathering insights on key attributes of the university.

As part of the updated brand identity, all 22 Virginia Tech varsity sports will showcase consistent colors, logos, lettering and numerals. The change will expand to all sports beginning the fall of 2016. To ensure consistency across all sports, Virginia Tech will reinforce the primary VT logo that honors the tradition and creates distinction for the next generation.

Core Values Pylons

UNIFORMS

Beginning in Fall 2016, all 22 athletic programs will begin phasing in new uniforms that will feature consistent logos, colors, lettering and numerals.

The Brand

The first step in the brand identity development process was the selection of a set of characteristics that represent the essence of the Virginia Tech Athletics brand. As we worked to define the Virginia Tech brand attributes, we looked to the Pylons that stand resolute at the center of campus.

The Pylons above War Memorial Chapel hold a special place in Hokie hearts. They are etched with the names of every Virginia Tech student and graduate who died defending our nation’s freedom, beginning with those lost during World War I. At the War Memorial’s center, the cenotaph displays the names of Virginia Tech’s seven Medal of Honor recipients.

The Pylons evoke Virginia Tech’s core values: Brotherhood, Honor, Leadership, Sacrifice, Service, Loyalty, Duty, and Ut Prosim.

These attributes identify personality traits and serve as a filter for all of the components of the identity system. Experiencing the Virginia Tech Athletics brand should remind people of the following:

Integrity
Service
Honor
Excellence

Strong Together
Brotherhood
Duty
Leadership

Loyalty
Sacrifice
UT Prosim (That I May Serve)

COLOR PALETTE

The first school colors, black and cadet gray, were picked in 1891 by the student-run Athletic Association to reflect the colors of the cadet uniforms worn by the military student body.

Primary Colors
Chicago Maroon
Burnt Orange
White

In 1896, Chicago maroon and burnt orange were decided on by the military student-body as the school’s official colors. They discovered no other college in the country had orange and maroon as its school colors. The official Virginia Tech colors are PMS 208 (Chicago Maroon) and PMS 158 (Burnt Orange). The use of color creates a strong visual impact that reinforces the university brand identity.

Secondary Colors
Light Gray
Medium Gray
Dark Gray
Black

The ubiquitous Hokie Stone inspires the secondary color palette. Hokie Stone is a mineral found in the Appalachian Mountains and prevalent in Virginia. A sedimentary rock, it is formed from calcium and magnesium carbonate and occurs in muted shades of pink, red, gray, brown, and black.

At times, an opportunity arises to utilize an expanded color palette or colors outside of the core palette. This is typically seen in the occasional use of a unique uniform, like those that support special initiatives. Utilizing colors outside of the primary color palette is encouraged for special occasions, however, it is not intended for long-term use. Color also plays a critical role in the retail environment. Retail brand expressions should have seasonal core palette flexibility, and when used correctly, will complement the primary color palette appearing on the field of play.

PRIMARY TYPEFACE & WORDMARKS

The custom wordmarks are bold graphic treatments that create a clear, consistent, and visually memorable identity. Futurism and Modernism were the departure points for the development of the custom Virginia Tech letterforms. The institutional tagline, “Invent the Future,” expresses the future-altering and future-enhancing work of each facet of the Virginia Tech experience.

Another point of inspiration was Virginia Tech’s Christopher “Chris” Columbus Kraft, Jr., a retired NASA engineer who was instrumental in establishing the agency's Mission Control operation. In 1942, Kraft began his studies at Virginia Tech and became a member of the Corps of Cadets. He graduated in December, 1944.

More than any other person, Kraft was responsible for shaping the organization and culture of NASA's Mission Control. He was the driving force in the U.S. human space flight program from its beginnings to the Space Shuttle era, a man whose accomplishments have become legendary. Kraft was known to have said: “It was hard not to be modern when I spent my working days sending men into space.” He is a tremendous example of what it means to “Invent the Future.”


Virginia Tech

Virginia Polytechnic Institute and State University, popularly known as Virginia Tech, is a public land grant and research university with a main campus in Blacksburg, Virginia. The commonwealth's second-largest university and a leading research institution, Virginia Tech fulfills its land grant mission of transforming knowledge to practice through technological leadership and by fueling economic growth and job creation locally, regionally, and across Virginia.






Hokies

The origin of the Hokies moniker dates back to 1896 when Virginia Agricultural and Mechanical College changed its name to Virginia Polytechnic Institute. With the change came the necessity for writing a new cheer and the student body held a contest for such a purpose.

Senior O.M. Stull won first prize for his "Hokie" yell, which is still used today. Later, when asked if "Hokie" had any special meaning, Stull explained the word was solely the product of his imagination and was used only as an attention-getter for his yell. It soon became a nickname for all Tech teams and for those people loyal to Tech athletics. The official definition of “Hokie" is "a loyal Virginia Tech Fan.”

"Old Hokie" Cheer
Hoki, Hoki, Hoki, Hy!
Tech, Tech, VPI
Sol-a-rex, Sol-a-rah
Poly Tech Vir-gin-ia
Ray rah VPI
Team! Team! Team!

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