HokieShop Now Open
Athletics merchandise available for purchase
August 1, 2002

On August 1, the Virginia Tech athletics department launched the new HokieShop.

HokieShop provides an official outlet for the purchase of Virginia Tech athletics merchandise and memorabilia. HokieShop is made up of a web site as well as four traditional stores, three in Lane Stadium and one in Cassell Coliseum that will operate on game days.

The web site offers 87 unique items organized both by item type (hats, shirts, automobile accessories, etc.) and by brand name. An Outerwear section contains jackets, sweatshirts, scarves and similar items. The Hokie Stuff category offers stuffed bears, ties, CDs and other miscellaneous merchandise.

Like Tech's other sites, the HokieShop is secure and governed by the athletics department's privacy policy.

HokieShop is a joint marketing and advertising venture between the athletics department, ISP Sports and VT Services, Inc., the group that operates the University Bookstores.

The internet address for the site is www.hokieshop.com.