The Hokie Bird Named To The Elite Capital One All-America Mascot Team
Tech's lovable mascot will duke it out with 12 other finalists for college football mascot supremacy
August 12, 2004

Help Elect The The Hokie Bird As King Of Mascots
The Hokie Bird will compete in 11 weekly grueling match-ups with the other finalists. From October 11-December 26, fans can vote for the Hokie Bird at www.capitalonebowl.com. The Mascot with the best win/lost record will win the online portion of the contest. This online "popular" vote will be combined with a judges' ranking (50/50 weighting) to determine who gets the ultimate title. With your help, the Hokie Bird will be pronounced National Mascot of the Year on January 1, 2005 during the nationally televised Capital One Bowl on ABC.
BLACKSBURG, VA - As the campaign for the West Wing heats up, 12 other candidates have already put their best foot (or wing or paw or claw) forward in a very different election - the honor of being named to the Capital One All-America Mascot team. From this battle, Virginia Tech's very own Hokie Bird has emerged from the campaign trail as one of the 12 members of the glamorous Capital One All-America Mascot Team.

"Mascots are the heart and soul of every team," said Diana Don Colby at Capital One. "We are thrilled to give the Hokie Bird the recognition he deserves as a member of the 2004 Capital One All-America Team. Not only does the Hokie Bird have bragging rights as part of this elite team, he will be featured in a national TV ad campaign."

Now the competition really heats up as the Hokie Bird embarks on an 11-week national campaign to be named the supreme Capital One Mascot of the Year. Check out the Hokie Bird's worthy competition:

The 2004 Capital One All-America Mascot Team
Air Force Academy - The BirdUniversity of Minnesota - Goldy Gopher
Auburn University - AubieUniversity of Montana - Monte
James Madison University - Duke DogUniversity of Nevada/Las Vegas - Hey Reb
University of Georgia - Hairy DawgUniversity of South Carolina - Cocky
University of Kentucky - ScratchVirginia Tech - Hokie Bird
University of Maryland - TestudoWestern Kentucky University - Big Red

"The Hokie Bird always pumps us up and carries us through those crucial moments in the fourth quarter when the team and crowd needed a boost of adrenaline," said Peg Morse, Mascot Spokesperson for Virginia Tech. "Now is our chance to crown our gridiron favorite as the king of Mascots."

This year's fuzzy crew was chosen from Division I-A and I-AA athletic programs with college football teams. A panel of judges - including mascot guru and historian, Dr. Roy Yarbrough; former college mascot and current sports marketer from Richmond Sports Backers Scott Schricker; and representatives from ESPN and Capital One - carefully analyzed each contender and scored them based on their (1) interaction with fans, (2) sportsmanship and (3) community service.

About Capital One
Capital One Financial Corporation (www.capitalone.com) is a holding company whose principal subsidiaries, Capital One Bank and Capital One FSB, offer consumer-lending products. Capital One, a Fortune 500 company headquartered in McLean, Va., is one of the largest providers of MasterCard and Visa credit cards in the world. Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 500 index. Capital One's affiliation with college football began with the sponsorship of the 2001 Capital One Florida Citrus Bowl (now the Capital One Bowl) and ESPN's Bowl Week. In addition, Capital One sponsors the ABC College Football Halftime Report and numerous other college football programs.