August 10, 2011
Hokies announce new local radio model and enhanced digital platforms
Allegretta joins Virginia Tech IMG staff as new on-air talent

BLACKSBURG, VA - Virginia Tech IMG Sports Marketing and the Virginia Tech Department of Athletics announced changes and updates to the Hokies’ local radio broadcasts and enhancements to the program’s multiple digital platforms today.

Upgrades include:

  • Virginia Tech IMG Sports Marketing assumes local advertising content during Hokie athletics programming aired on Cumulus Media throughout the New River Valley
  • Addition of Andrew Allegretta as new on-air talent for women’s basketball and Baseball in addition to Olympic Sports and digital content
  • Upgrade to WNMX-FM, Mix 100.7 FM for women’s basketball radio broadcasts
  • Introduction of a Hokie Smartphone App to enhance fan digital experience
  • Increased video content on
  • Starting this year, Virginia Tech IMG Sports Marketing has assumed all the local sales and marketing of Virginia Tech Athletics radio broadcasts. Previously, IMG only managed and sold across the entire Virginia Tech IMG Sports Network. However, changes in priorities and market demand created a new approach for 2011-12.

“It has become increasingly important for us to maintain a significant presence on our flagship stations,” said Rick Barakat, General Manager of Virginia Tech IMG Sports Marketing. “We are revamping our coverage and production of women’s basketball and baseball so streamlining our approach with Cumulus made sense at this time. We now sell the network feed as well as the local providing for two distinctly different entry points to our media, as well as an excellent complimentary asset to our network advertisers.”

Andrew Allegretta has been named as the Network’s new Assistant Director of Broadcasting. Allegretta will call play-by-play for Virginia Tech women’s basketball and baseball radio broadcasts. He will also anchor the coverage of Virginia Tech Olympic sports on the department’s two digital platforms, and Hokies All-Access.

Allegretta comes to Virginia Tech from Charleston Southern University, where he served as the radio play-by-play voice for Buccanneers’ football and men's basketball. He also hosted weekly radio shows featuring Charleston Southern football and men's basketball coaches.

His baseball broadcasting background includes both the minor league and colligate league levels. Most recently, he was a play-by-play broadcaster for the Class-A Potomac Nationals of the Carolina League. In 2010, he was the play-by-play broadcaster and media relations director for the Walla Walla Sweets of the West Coast League. In 2009, he served as a play-by-play broadcaster for the Falmouth Commodores of the Cape Cod League.

“Andrew is going to be a huge addition to our team at Virginia Tech and we are excited to have him here,” Barakat said. “With all the changes we are making, the timing was perfect for his arrival and he brings an energy, excitement and enthusiasm to the Hokie Nation that will entertain our fans with a professional approach.”

Starting this coming season, Virginia Tech women’s basketball local broadcasts will upgrade to WNMX-FM, MIX-100.7, giving the Hokies’ an increased signal strength and coverage throughout the region. MIX- 100.7 will also carry Coach Dennis Wolff’s weekly radio show. The addition gives Virginia Tech sports three different FM sport-specific flagship stations in the Hokies’ home market:

Virginia Tech Football and Men’s Basketball broadcasts: 105.3 FM The Bear
Virginia Tech Women’s Basketball broadcasts: 100.7 FM Mix 100.7
Virginia Tech Baseball broadcasts: 101.7 FM Supersports

All Virginia Tech sports broadcasts will once again be available through the Hokies All-Access digital platform, a subscription service through

New this season, Virginia Tech is offering fans a new digital application, which will deliver instant and exciting information. The customizable user interface allows fans to configure the app to access what they want, when they want it. Hokie fans can watch and listen to live streaming audio and video, receive live scoring updates, player and team stats, box scores, and more, all in a sleek design available on iOS and Droid devices with a Blackberry interface coming soon.

“The athletics department is excited about the additions IMG is bringing to our local radio broadcasts”, said Tim East, Associate Athletics Director for External Affairs. “We feel the changes will enhance our fans experience in both listening to broadcasts as well as viewing content from the enhanced digital platforms.”

Upgraded and enhanced video content will also be available on this season. Features, interviews and highlights, will be integrated with Virginia Tech Sports Today, the network’s weekly regional television magazine show, and HokieVisions at Lane Stadium and Cassell Coliseum, giving Hokie fans more access than ever to stay connected to their team with this pre-eminent digital experience.

IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation's top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premier sports, media, and entertainment company. For more information, please visit

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