August 19, 2013
    The Hokie Club announces the Hokie Referrals and Recent Graduate programs
    The Hokie Club is aiming to grow its membership

    The Virginia Tech Athletic Fund (Hokie Club) is proud to announce the creation of two programs focused on growth of membership – the Hokie Referrals and Recent Graduate programs.

    “We are focused on growth, and these programs allow us a wonderful opportunity to engage and encourage our Hokie Club membership to join us in this vision. This provides us an opportunity to connect with a very important group of Hokies,” explained Lu Merritt, senior director of development for intercollegiate athletics. “We want our existing members to take an active role in referring new members, and we are excited to provide a discounted membership opportunity to recent Virginia Tech graduates.”

    Hokie Referrals

    The Hokie Club is pleased to announce the Hokie Referrals program to tackle the issue of growth head on. According to Brian Thornburg, associate director of development, with the launch of this rewards program, existing Hokie Club members will have an opportunity to earn points towards their Hokie Club memberships rank as they refer new members to join the Hokie Club.

    “We feel that the Hokie Referrals program will be beneficial to our entire membership,” Thornburg said. “Two great things are accomplished with Hokie Referrals. Existing members can earn points toward their membership and the Hokie Club’s membership will grow in the process.”

    The Hokie Referrals program will require existing Hokie Club members to talk to potential members about the importance of joining the Hokie Club. Once these people join the Hokie Club, the Hokie Club staff will ask the existing members to report new referrals to the Hokie Club either online by visiting the Hokie Referrals page on hokieclub.com, or by mailing or e-mailing a referral form to the Hokie Club office. The rewards program has a built-in growing points incentive component, as each verified member who joins within a calendar year will earn the Hokie Club member an increased number of points toward his or her membership.

    Number of Referrals Priority Points per Referral Total Points Awarded Equivalent Donor Value
    1 member 3 points 3 points $100
    2 members 3 + 4 7 points $300
    3 members 3 + 4 + 5 12 points $550
    4 members 3 + 4 + 5 + 6 18 points $850
    5 members 3 + 4 + 5 + 6 + 7 25 points $1150

    • There is no limit to the number of referrals a Hokie Club member can submit.
    • Referrals must be submitted by Dec. 31 to be awarded for that calendar year.
    • Referral points will be awarded manually and will be reflected on your year-end points sheet.
    • Referral points are not continuous, and are awarded only for calendar year they were received.
    • Referrals will be checked for accuracy and priority points will only be awarded for verified referrals.
    • Only one active Hokie Club member will receive credit for referring a new Hokie Club member.

    Recent Graduate program

    The Recent Graduate program will offer recent Virginia Tech graduates an opportunity to join the Hokie Club at a discounted rate. If a Virginia Tech graduate joins the Hokie Club within the first two years of graduation, whether he or she is graduating with an undergraduate degree or an advanced degree, the graduate can join the Recent Graduate program and will receive a two-year membership for the price of one year, which is a 50 percent discount.

    At a time when an undergraduate student is transitioning from college life and going to football and basketball games as a student, the Hokie Club wanted to create an entry point that is attractive to recent graduates.

    “We want our graduates to stay connected to Virginia Tech athletics, and we want them to build on their wonderful time as a Hokie. By joining the Recent Graduate program, these graduates can ease their way into a Hokie Club membership,” Thornburg said.

    Information for both the Hokie Referrals and Recent Graduate programs are now available for Hokie Club members and recent graduates of Virginia Tech on the Hokie Club’s official website, hokieclub.com.

    Mission Statement

    The Virginia Tech Athletic Fund, Inc. (VTAF) is charged with the responsibility of all athletic fundraising at Virginia Tech in support of athletics scholarships, capital improvements, and programmatic needs of the athletics department. All fundraising at the university is administered through the Office of University Development. To make a gift to Virginia Tech athletics, contact the Hokie Club at (540) 231-6618 or visit hokieclub.com.

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