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Virginia Tech Launches Sportsmanship Campaign
"Hokies Respect" designed to promote first-class fan conduct at Tech sporting events
August 18, 2003

BLACKSBURG, Va. - The Virginia Tech Athletics Department has announced its new "Hokies Respect" campaign, a sportsmanship awareness program designed to promote first-class fan conduct at all Virginia Tech sporting events.

"As a result of the NCAA Sportsmanship Summit in Dallas in February and the important issues that were discussed at that meeting, Virginia Tech will launch its 'Hokies Respect' sportsmanship campaign for the 2003-04 academic year," said Virginia Tech director of athletics Jim Weaver. "It is our strong belief that every single person plays a role in good sportsmanship. That includes the players, the coaches, the support staff, the fans, the band, etc."

The new logo, which says "Hokies Respect: The Moment, The Opponent, The Game, Themselves, The Competition" will be used in a variety of different ways, both on campus and off.

The objective of the campaign is to "empower Hokie fans to become caretakers of their college game day in Lane Stadium and Cassell Coliseum." As part of the campaign, Virginia Tech will take several actions in promoting a positive fan behavior. An insert piece will be mailed along with all season tickets for football and basketball; the "Hokies Respect" logo will appear on all stadium concession cups; the logo will be on all schedule posters; the logo will appear on the video boards; a radio spot is in the works as is a television public service announcement; and the logo will appear on all student and general public tickets.

In addition, Grant Teaff, former legendary Baylor football coach and current executive director of the American Football Coaches Association will play a large role in this campaign. Weaver has set up a Sportsmanship Summit, in which Teaff will be the keynote speaker.

Teaff will meet with the football team, members of the athletic department staff, all Tech student-athletes, student mangers and trainers, the Marching Virginians, the Virginia Tech Corps of Cadets, the Blacksburg Sports Club, the Blacksburg Hokie Club, the Roanoke Hokie Club and leaders of the Virginia Tech student body.

In addition, Radford University, Roanoke College, all four county high schools and Radford High School, and those who were at the Richmond Hokie Club Kickoff Dinner have been invited to the event, which will take place on Thurs., Aug. 28 at 8 p.m., in Cassell Coliseum.

"Grant made the welcome address at the NCAA Sportsmanship Summit and is an outstanding speaker," Weaver said. " He will have a message that will reach and touch every person in attendance at our Sportsmanship Summit."
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