Brad Greenberg

Associate Head Basketball Coach

 

        Brad Greenberg recently completed his third season at Virginia Tech and his second as Associate Head Men's Basketball Coach. He was the first assistant hired when his brother, Seth, was named head coach and was promoted to Associate Head Coach in September 2004.

At Virginia Tech, Greenberg serves as the top assistant in the program. His duties are varied and wide-ranging. He oversees scheduling, scouting and game preparation and also assists in recruiting with a focus on international prospects. He works with the perimeter players during practice and instructional times. Greenberg works closely with his brother in conducting practices and on-court coaching duties.

"Brad has been an invaluable member of our staff the past two seasons," Seth Greenberg said. "His work with our guards and our game preparation is well documented. His experience, the "Voice of Reason", his calm demeanor and his attention to detail has been a big part of our success the last two years."

The Hokies have led the ACC in turnover margin during each of the last two seasons and three years ago the Hokies led the BIG EAST in turnover margin. These feats were accomplished with young perimeter players. Greenberg's expertise in teaching perimeter play has been a major factor in attaining those accomplishments as has his impact helped the evolution of guards Zabian Dowdell and Jamon Gordon into one of the top guard combos in the nation.

Greenberg came to Tech with 25 years of successful NBA and NCAA coaching, management and media experience. Greenberg served the previous two seasons as director of basketball operations at the University of South Florida. He was general manager and vice president of basketball operations for the Philadelphia 76ers from 1996-97. While with the Sixers, Greenberg drafted Allen Iverson, the 2001 NBA MVP and 2005 NBA scoring leader.

Greenberg spent eight seasons with the Portland Trail Blazers. From 1989-92, he served as the Blazers' director of player personnel and from 1992-95 was the team's vice president of player personnel. During those years Greenberg helped acquire or recruit for the Trail Blazers Buck Williams, Rod Strickland, Danny Ainge, and recent Basketball Hall of Fame inductee Drazen Petrovic (the premier European player of his time). While in Portland he helped build three teams that played in the Western Conference Finals and two teams that competed in the NBA Finals. He also helped draft three college players who have gone on to earn the NBA Sixth Man of the Year awards (Cliff Robinson, drafted No. 36 in the 1989 draft, received the award in 1993; Anthony Mason, drafted No. 53 in 1988, received the award in 1995; and Aaron McKie, drafted No. 17 in 1994, received the award in 2001).

Before his time in Portland, Greenberg was an assistant coach with the New York Knicks during the 1986-87 season and the Los Angeles Clippers from 1984-86. During those seasons he helped coach two of the NBA's all-time greatest players, Patrick Ewing and Bill Walton.

He also has served as a player personnel consultant with the Denver Nuggets, Washington Bullets and Orlando Magic, along with assisting the NBA Scouting Service - The Court Report, and the J & J World and European Basketball Registers.

He got his start in coaching at his alma mater, American University. From 1978-84, he was an assistant coach at St. Joseph's University in Philadelphia, also serving as the Hawks' recruiting coordinator. While at St. Joe's, the Hawks made two NCAA and three NIT appearances. In the 1980-81 season, St. Joe's made the NCAA Elite Eight. Greenberg is a 1977 graduate of American with a bachelor of arts in interdisciplinary studies in athletics, the media and society. He was a three-year letterwinner for the Eagles and was the team captain as a junior and senior after playing his freshman year at Washington State University.

Off the court, Greenberg authored "The Assistant Coach - A Courtside Pocket Reference for Practice Development." He has served on a number of committees and associations, including the WNBA Rules and Competition Committee and the University of South Florida Academic Task Force. Also at South Florida, he was a presidential appointee on USF's Committee on Black Affairs.

Greenberg also worked as a television analyst for local and regional broadcasts of USF basketball on Fox SportsNet and ESPN Regional Television, along with serving for three seasons as the television analyst for the Northeast Conference on Madison Square Garden Network. Greenberg also served two years as a contributing writer on NBA.com and was one of the website's player personnel and draft experts.

Greenberg lives in Blacksburg with his son, Cory, a student at Virginia Tech and daughter, Ali, a student at Blacksburg High School.