Responsibilities: East oversees the Hokies’ ticket office operations, marketing and promotions efforts, the athletics communications staff and the website staff. In addition, he serves as the sport administrator for both Tech men’s and women’s golf programs and played an instrumental role in the athletics department adding women’s golf as a varsity sport in June of 2013. East also serves as the liaison between the athletics department and IMG Sports, the company that holds all of Tech multi-media rights, and he is the executive editor of Inside Hokie Sports, the department’s magazine that promotes all 21 sports.
Joined VT Athletics Staff: 1994.
At Virginia Tech: East began his career at Tech overseeing all marketing and promotional aspects for Tech’s 21 varsity sports, and he became the director of marketing and promotions in 1995. A year later, he was named assistant athletics director for marketing and promotions, and he held that position for 10 years.
In 2006, East was promoted to associate athletics director for external affairs.
Prior to Virginia Tech: East came to Tech after holding the position of marketing manager for VP International, the publisher of Golf Illustrated magazine, for three years (1991-94). Prior to that, he was associate athletic development and marketing director at Long Beach State from 1988-91 and assistant director of marketing and promotions at the University of Miami from 1986-88.
Education: Florida State, 1985 (B.A. in education); St. Thomas University, 1987 (master’s in sports administration).
Of Note: East worked in conjunction with the Hokie Club on the reseating process of both Lane Stadium and Cassell Coliseum. He also played a role in securing new video screens for both of those venues and was instrumental in negotiating Tech’s long-term contract extension with IMG Sports.
Personal: A native of Miami, East lives in Blacksburg and enjoys playing golf and traveling in his spare time.