Virginia Tech Athletics Department
Jamerson Athletic Center
25 Beamer Way
Blacksburg, VA 24061

Pete Moris
Associate Athletics Director, Strategic Communications
Strategic Communications
(540) 231-6726 :: Send Email

Responsibilities: Moris oversees an office that includes seven full-time staff members and two post-graduate interns. He is responsible for football communications and media relations, and he coordinates with the rest of the external leadership team to provide content that enhances website traffic, strategically drives marketing initiatives and promotes the Virginia Tech athletics brand.

Joined VT Staff: 2015

Prior to Virginia Tech: Moris came to Tech from the University of Oklahoma, where he had been serving as the assistant athletics director for communications since 2012. At Oklahoma, he led a 20-member staff (including student assistants) and developed a strategic communications plan for the entire athletics department. He specifically oversaw public relations efforts for the Oklahoma football program.

Other achievements at Oklahoma included integrating an NFL-style community relations PR approach, overseeing in-house media content to drive ticket sales and attendance and devising weekly organizational talking points for department leadership and staff to strengthen overall messaging.

Prior to taking his position at Oklahoma, Moris spent 17 years with the NFL’s Kansas City Chiefs, working in the Chiefs’ public relations office. He started as an intern in 1994 and gradually worked his way into the role of associate director of public relations.

With the Chiefs, he worked in strategic communications, marketing, community outreach, brand development and social media. He worked extensively with national and local news agencies, as well as the NFL’s network television partners. He also played an active role at the community level, including development of marketing and media plans for the rebranding of "The New Arrowhead," which capitalized on the stadium’s $375 million transformation in 2010.

Education: Loras College, 1993 (B.A. in public relations and English writing)

Of Note: In addition to working at Oklahoma, Moris also founded his own consulting company, Moris Media & Consulting, in 2011. His company provided expertise in media-related areas to a number of clients, including Nike, the University of Wisconsin and STATS, LLC.

Also, Moris played basketball at Loras College, a Division III school in Dubuque, Iowa.

Personal: A native of Mt. Hope, Wisconsin, Moris lives in Blacksburg with his wife and three children.